Our method: ENCODELC Our principles Our process
We at Launch employ a unique methodology to realize projects. We call it ENCODELC because it sounds cool and because it contains the first two letters of our main disciplines: Engineering, Consulting, and Design.
We’re emphasizing this because even though it sounds so logical, sadly enough, it’s not representative of our industry.
On one hand, you’ll find many great design agencies who put together awesome ideas only to be limited by a poor choice in CMS technology or a general lack of experience of what works and doesn’t work on the web and on mobile devices.
On the other hand, there are numerous bright developers and software consultancies who build great software according to their requirements only to find out that users just don’t enjoy working with it because interfaces are poorly – if at all – designed.
At Launch, we’ve solved this problem for you: our engineers, designers and consultants work hand in hand during the entire project. ENCODELC means we all speak the same language – and we make sure you’ll learn to speak it, too!
We don't settle for something that's good. Good is the enemy of great. We work to make things awesome and we believe there is no final version of any product.
We need to believe in your idea, or we can't work for you. We want you to be successful in the long run and we'll tell you if we think the world isn't ready yet.
We also need to get the big picture. We will ask a lot of questions to understand your goals and your business. Please don't filter information because you think it's not important for us. We can handle it.
We want to be your partners. Your constraints are our constraints, your pressure is ours. We know startups and we know large companies. We will commit to meet your deadlines and we will stay within budget - provided that both aren't moving targets.
We ask you to trust us. You're hiring us because of our expertise. Please do challenge our ideas but be assured that we know our field. Our advice is based on years of experience.
We love to communicate. But we'd rather try something than talk about it for too long. We're not big fans of hour-long planning meetings, we'd rather get down to business and discuss the results.
We don't do fixed price projects because it would be unfair to you. We know our business, so we don't underestimate. Plus, we don't like having to say "no" whenever your requirements change.
We like to pay and get paid on time. We usually pay our suppliers the day we get their invoice. Should you ever need to delay a payment to us, please be upfront about it and we'll find a way.
We don't deliver part of our work for free just to bid on a project. Should you need multiple realizations of your idea to pick from, you should be ready to pay for them. Our references should give you a good idea of our style and expertise.
We don't haggle. Some companies would add 20% to their initial offer only to give you a feel-good discount when you ask for it. This is not how we do business. Our prices are fair from the beginning — and final.
Usually, our clients have an idea and are looking to us to help realize it. We start by listening carefully and we will do some research. We’ll tell you what we think and we may challenge your idea.
If we decide to take on your project, we come up with a quick draft. It’s what others might call a quote, but we don’t believe in this concept. Don’t get us wrong, we know really well how to make realistic estimations.
That’s why we think it wouldn’t be fair: if we actually did quote, you’d most certainly end up paying more. Plus, we’d have to assume that your requirements will not change during the project – something we haven’t seen in the 15 years we’ve been doing this stuff. So instead we’ll tell you our rate and the time required for the project. This way, you’ll know what to expect and you can be sure you’re not paying more than what you get. Honestly, whenever you sign a fixed price project, it can’t be fair: it’s either them or you losing. We want our relationship to be based on mutual trust and fairness, it makes a lot more sense.
After the quick draft, we set up a project in Planio, our preferred project management tool, and we’ll ask that at least one member from your team signs up, too. We’ll track every aspect of the project in Planio and we’ll use it to communicate internally and with your team. When we say internally, what we really mean is “between the people on our team”. We don’t communicate privately. Everything will be open and transparent so you’ll know what’s going on. We’ll also use Planio to track our hours – down to the minute – to keep you in the loop about the project’s budget.
We start out by building the simplest thing that might possibly work and show it to you as early as possible. We like to hear your feedback all the time and we will continuously improve and iterate until we’re ready to launch.
If at all possible, we’ll suggest a very early launch. You may be surprised, we’ll propose to launch even earlier than you’d asked us for – way before our assignment is finished.
But don’t be afraid: your earliest users will provide valuable feedback and if we listen carefully and respond to their needs, they may become your most loyal brand ambassadors!
So with us, after the launch really is before the launch. We believe a good product can never be finished. Of course, we’ll also be there to help run, improve, scale, secure, backup and grow your business.